Cross-Sales Strategy Design
A service around building a cross-sales culture within multi-industry companies, such that individual companies share as well as gain consumers from peer entities, driving an overall increase in total consumer share-of-wallet.
Customer Total Value Modeling
A service around understanding the actual, historical, as well as potential value of customers, examining their spend across companies, as well as within households, to gain a true understanding around most valuable as well as most growable customers.
Synergies Assessment & Strategy Design
A service around examining and understanding the various marketing, sales, and operational actions that can be taken by various companies mutually, tapping into the benefits that synergy can create, driving revenue growth as well as cost savings
Total Customer Relationship Loyalty Program Design
A service around designing a loyalty program that drives behavior change across the entire customer lifecycle, across numerous companies, to ensure maximum realization of objectives beyond just customer retention and customer satisfaction (such as cost reduction, margin uplift, etc.).
Project Management Office (PMO) Establishment
A service around supporting various initiatives that require guidance in implementing, through establishing, leading, and / or staffing project management offices overseeing the day-to-day efforts of various implementation work-streams.
Data Strategy & Governance Design
A service around enabling the utilization of data to drive value, from designing how data should be collected to where it should be stored, how it should be managed to how it should be leveraged / utilized.
Customer Data Quality Assessment, Cleansing, and Records Unification
A service around understanding the quality of data on hand, identifying ways to make improvements to close the quality gaps, as well as conducting actual cleansing and unification of the data, to ensure customer records are stored properly.
Customer Data Model, Hub, and Mart Design
A service around designing data storage solutions, identifying not only what data should be stored, but how it should be stored, across companies, going beyond design into actual ETL efforts and practices.
Segment-Specific Treatment Differentiation
A service around designing and bringing to life customized segment-specific treatments for various consumer segments, to ensure the experience is differentiated and optimal for those who individually have a greater impact on the bottom line vs. the mass.
Customer Experience Culture Change Management
A service around transforming company and employee culture, to ensure it is aligned with the desired experience to be delivered to customers, being a driver of change rather than a barrier to change, across all companies.