Our culture is heavily defined and shaped by the values we value, reflecting in the work we do each day, in the way we interact with each other and our clients, in the outputs of our individual and collective efforts. The values that we take to heart…

Camaraderie
We rely on each other whenever needed, be it in a professional or personal setting. Our relationships extend well beyond those which exist only in the workplace; we are not just colleagues, but good friends. We value each other's company and appreciate spending time with each other.
Evolution
We support clients in rapidly evolving industries. As change is a constant in their lives, it is in ours as well. Evolution is a value we hold dear, evidence of which is our commitment of significant resources towards the development of new cutting-edge solutions that can help our clients gain the competitive advantage they need to succeed against their competitors.
Adaptability
We don’t believe in titles dictating responsibilities; occasionally, a new grad may conduct a presentation, a Partner conduct desktop research. First and foremost before any one individual’s ego is the client, and our commitment to delivering exceptional results. We of course seek to assign responsibilities based on merit, but nonetheless, all get our hands dirty from time to time.
Customization
We vehemently believe that one size does not fit all; to that end, we strongly value customization – our services are the opposite of cookie-cutter and copy paste, tailored for each client based on their own specific set of circumstances, be it competitive landscape, industry, country, culture, employees, etc.
Excellence
We strive to be the best at what we do, with the ultimate mission to maximize the value we deliver to our clients. We work relentlessly to that end, with a dedicated focus on quality, not quantity. We commit to only delivering work that is rooted in facts, is extensively researched, and is error-free.
Balance
We believe in having fun once we’ve delivered on our promises to our clients – all-nighters do happen from time to time, but not just in the workplace ?. We take the time to celebrate when we feel like it, as well to wind down and recharge the batteries when needed. The tired cliché “work hard, play hard” is definitely alive and well in our company.
Betterment
We believe in the concept of betterment. To that end, we develop and pursue our own individual training plans, we collectively select and attend group training sessions, we train each other in round-table sessions, and we conduct charity work in our free time. We try to better ourselves, better our colleagues, and better others whenever we can.