Under constant reform and operating in a heavily regulated environment, pharmaceutical companies face increasing difficulty around being able to build relationships with their stakeholders, be it patients, pharmacists, or caregivers. This shackling of pharmas has prevented them from utilizing effective marketing and sales practices in their day-to-day operations.
Not to say that pharmas are completely shut off from doing what companies in other B2C sectors do; the development of social media as a channel, for example, presents a significant opportunity for pharmas to build their brands and market in ways thus so far not available to them. The science of data mining, as another example, is something that can increasingly be relied on for developing more effective and accurate sales practices.
Our experiences in helping companies optimize their marketing and sales efforts carries into the pharmaceutical industry as well, where we have already helped several companies make such enhancements, tapping into the opportunities that advancements in various channels and practices is presenting players in the industry.