A global economy in constant flux has done a number on the real estate industry over the last several years, with uncertainty a constant on the horizon. Economic downturns have led to the collapse of many a real estate company, and will continue to do so going forward. Now, more so than ever, companies in the real estate industry need to ensure they are getting the most out of their marketing and sales efforts.
Real estate companies can and should begin exploring ways in which they can improve their CRM practices, as the competitive edge that can ensure their survival just may be found in doing so. Many a real estate company is now realizing benefits from launching affinity / loyalty programs, proactive sales programs, segment-based differentiation efforts, discriminatory pricing, referral programs, etc.
Our real estate industry-related service offerings are uniquely tailored towards ensuring sales and marketing efforts are maximized. By tapping into our extensive service industry / B2C and CRM know-how, we have helped several real estate players enhance their marketing and sales efforts in similar manners, helping them find new ways in which to drive the acquisition / up-sell of tenants and customers, to select the optimal blend of tenants, to target the ideal segment of customers, and to deepen overall customer relationships.