With solid tourism growth forecast for the coming years, companies operating in the hospitality industry that can set themselves apart from the pack will reap significant benefits from doing so. Simple excelling in price for quality and location will not suffice; the overall value proposition will need to be such that it will drive repeat and referral business, will ensure positive word-of-mouth and social media buzz is realized and sustained, and will be unique enough so as to prevent competitive replication.
To achieve this type of differentiation, companies operating in the hospitality industry will need to truly understand their existing and potential consumer base – guest segments, needs and preferences, satisfaction drivers, travel purposes, travel methods, household composition, business composition, lifecycle, etc.; with only this level of comprehensive understanding will companies then be able to alter and enhance the overall value proposition (and segment-specific value propositions).
Our hospitality industry service offerings portfolio is comprised primarily of components that will help companies make this needed level of differentiation. From helping hotels better understand their customer base to designing custom-fit new propositions (such as loyalty programs), we have significant experience guiding hotels towards ensuring they set themselves apart against the pack.