At the very heart of making optimal strategic decisions in business lies data (in all its shapes and forms). When data is lacking, the gut-feel based decision making process takes over, with disastrous results often the outcome. As such, comprehensive, timely, and accurate data is of paramount importance when it comes to setting the right strategic direction.
 

This is where we come in.

 

With our strategy-related service offerings, we help companies make the optimal strategic decisions, relying on our tried and tested capabilities around identifying, transforming, and utilizing data in decision making efforts. Our expertise in harnessing data ensures our clients are guided towards picking the right strategic path each and every time they work with us.

Market Entry Assessment & Strategy Design
A service around assessing individual or multiple internal or external markets for entry consideration, through understanding from various perspectives the attractiveness of the market (i.e. growth potential, competitor presence and practices, legal risks, etc.)
Segment Target Assessment & Strategy Design
A service around assessing the consumer base in the existing market, to guide decisions around the strategic targeting (or discontinuation of targeting) of various consumer segments with existing or potential products and services.
Product / Service Needs Assessment & Design
A service around assessing the market to understand if there is untapped potential or competitive weaknesses in offerings, to determine the need for new products or services to be designed to capture competitor market share or untapped potential.
Channel / Partner Launch & Divestiture Assessment
A service around assessing existing or potential channels / partnerships, to determine the need for launching new channels, or for dissolving, continuing, or entering into new agreements to drive an uplift in sales or service-related performance.
Due Diligence / Business Plan Development
A service around conducting a comprehensive assessment of the commercial practices of companies, to allow potential investors to make optimal decisions around potential acquisition targets, as well as to have a roadmap for development post-acquisition.
Project Management Office (PMO) Establishment
A service around supporting various initiatives to be implemented, through establishing, leading, and / or staffing project management offices overseeing the day-to-day efforts of various implementation work-streams.
Assessing Foreign Market Potential

For one of Turkey's largest e-commerce companies, we conducted a study around assessing the existing as well as untapped potential in a foreign market.

Deciphering Factor-Specific Impact on Revenues

For one of Europe's largest gas retailers, we conducted an ARPU analysis around understanding the impact of various factors (including loyalty programs, specific station impact, tenure, etc.) on driver revenues.

Designing Mid to Long-Term Strategic Plans

For one of Europe's largest multi-industry coalition programs, we defined the mid to long term strategies of the company, identifying opportunities for improving performance going forward.

Guiding the Development of Mobile Applications

For one of the world's largest malls, we managed a PMO around driving the launch of a mobile app for mall visitors; the application provided directory services, store location information, movie theater ticket purchasing options, etc.

Enabling the Sharing of Customer Data

For one of the world's largest holding companies, we designed a customer data hub, for the purpose of creating synergies through driving consumers across company entities; through the sharing of consumer information, companies were able to acquire new customers from other holding companies (i.e. retailers from hospitals, hotels from malls, universities from real estate, etc.)

Supporting a Global Program Management Office

For one of the world's largest pharmaceutical companies, we managed a PMO around a multi-country project aimed at driving up information security across the various market entities - coordination with over 100 different markets was realized.

Guiding Social Media Practices

For one of the world's largest pharmaceutical companies, we helped the entity assess and determine how to use social media in marketing-related activities in Turkey going forward, as a new channel for driving marketing efforts.

Conducting a Commercial Due Diligence - Software Sector

For a leading European investment fund, we conducted a commercial due diligence of one of Turkey's up and coming software companies - the effort culminated in the acquisition of the target entity.

Conducting a Commercial Due Diligence - Retail Sector

For a leading European investment fund, we conducted a commercial due diligence of one of Turkey's largest children's retailers - the effort culminated in the acquisition of the target entity.

Conducting a Commercial Due Diligence - Security Sector

For one of the world's ten largest investment funds, we conducted a commercial due diligence of one of Turkey's largest property security companies - the effort culminated in the rejection of the opportunity, as our assessment found a significant over-estimation by the acquisition target company of its value.

Conducting a Commercial Due Diligence - E-Commerce Sector

For one of the world's ten largest investment funds, we conducted a commercial due diligence of one of Turkey's largest e-commerce companies - the effort culminated in the acquisition of the target entity.

Designing an Entity's Vision, Mission, and Strategy

For one of the Middle East's largest non-profits focusing on accelerating the performance of women in the workplace, we designed the vision, mission, and strategy of the entity for the coming years.

Designing a Program Management Office

For one of Turkey's largest non-profit entities, we developed a strategy for driving up the utilization of technologies by businesses in the workplace; this effort was supported by a year-long project management office that oversaw various development activities.

Developing Department-Specific Budgets

For one of the Middle East's largest chambers, we developed the annual budget for the entity, setting with each department their individual budgets for the coming calendar year, several years in a row.

Developing a KPI-Based Performance Management System

For one of the Middle East's largest chambers, we developed a comprehensive KPI performance management system, for every department of the entity, with targets established, as well as a tool for monitoring performance on a monthly basis.

Conducting Best-in-Class Global Benchmarking

For one of the Middle East's largest chambers, we conducted a global assessment of best-in-class chambers, for the purpose of identifying improvement opportunities across a variety of dimensions.

Conducting Competitor-Related Global Benchmarking

For one of the world's largest arbitration centers, we conducted a global benchmarking study, to identify key competitors, best-in-class entities, and identify opportunities for improvement to ensure better positioning. 

Transforming a Retail Branding Practice

For one of Turkey's largest personal care products companies, we redesigned the branding strategy of the company, dissolving various sub-brands, strengthening the parent brand of the company.

Assessing & Enhancing Strategic Plans

For one of the world's largest home shopping companies, we conducted a comprehensive assessment of operations in one of its markets, to identify improvement opportunities, ultimately to determine whether the operation should continue or be shut down.

Designing a Country-Specific Targeting Strategy

For one the world's largest malls, we conducted an extensive assessment of visitors, to identify potential segments for targeting, with strategies designed for improving visits; specific country by country visitor uplift strategies were designed.

Designing an Intelligent Tenant Leasing Practice

For one of the world's largest malls, we conducted an engagement focused on helping the company identify which tenants to bring into the mall, to fill the remaining 200 stores after its launch; we assessed existing as well as competitor tenants to identify gaps, and recommended which tenants to accept for the remaining locations.

Designing a Home Delivery Sales Channel

For one of Europe's largest dairy companies, we designed a home delivery model, for the first time allowing consumers to order products directly from the company, and have various products delivered to their doorstep.

Designing a Go-to-Market Social Media Strategy

For one of Europe's largest dairy companies, we designed the company's social media strategies, around what mediums to use in what manner, how to position itself, what services to offer, etc.

Conducting Product Development-Related Global Benchmarking

For one of Europe's largest dairy companies, we conducted a global benchmarking study around product portfolios of best-in-class entities, to identify opportunities for the introduction of new products into the marketplace.

Assessing Loyalty Program Launch Feasibility

For one of Europe's largest low-cost airlines, we conducted a due diligence effort around assessing the feasibility of the company launching a frequent flyer program; the recommendation was for the company to proceed with the launch, which it did.

Developing a Customer Relationship Management Roadmap

For one of Europe's largest tractor manufacturers, we designed a roadmap around improving all CRM-related efforts of the company, to capitalize on untapped marketing and sales-related opportunities; a project management office has been established to drive implementation of recommendations.

Designing a Groundbreaking Debit Card

For one of Turkey's largest public banks, we designed a new debit card targeting an up-to-then untapped segment for the bank - the youth segment, with a uniquely designed value proposition aiming to rival credit card offerings.

Assessing New Financial Services Offerings Potential

For one of the world's largest financial services companies, we conducted a market specific benchmarking effort, around helping the company assess potential for a specific set of financial products for the Turkish marketplace - the assessment was presented to global headquarters, with a strategy on market entry being devised as well.

Designing a Merchant POS Churn Prediction Model

For one of Turkey's largest private banks, we designed a merchant POS churn prediction model, as well as conducted a merchant POS segmentation, with micro segment definition as well as the design of segment-specific strategies for more effectively managing the bank's more than 300,000 merchant clients.

Designing a Groundbreaking Credit Card

For one of Turkey's largest public banks, we designed a new credit card aiming to transform the perception of the bank in the marketplace, with a unique set of services and benefits thus far not offered in Turkey - the card uptake and acceptance by the market has been an overwhelming success.

Guiding Customer Experience Transformation Efforts

For one of the MENA region's largest quadruple players, we established a project management office for overseeing the customer experience transformation of the company, with over a dozen various streams coordinated through the PMO.

Conducting Payment and Profitability-Related Consumer Segmentation

For one of the largest financial services providers in Central and Eastern Europe, we conducted a customer segmentation effort around its cardholder base, complemented with a profitability analysis to determine ideal consumer behaviors around cards and payments; this was complemented with a strategic design of tactics for migrating consumer segments to make payments in optimal manners.

Designing a New Credit Card Offering

For a leading Central Asian bank, we designed a new credit card offering, aligned with the bank's consumer base, tapping into unrealized potential and consumer segments, complementing existing card offerings.

Designing a Multi-Channel Commercial Strategy Roadmap

For one of Turkey's largest e-commerce companies, we designed a commercial strategy roadmap for helping the company capitalize on opportunities in the marketplace, taking the company beyond its virtual presence to drive revenues in alternative channels as well.

Evaluating the Feasibility Around the Launching of a Loyalty Program

For one of Central Asia's largest mobile operators, we conducted a detailed workshop around loyalty programs, helping the company assess and make a decision around the need for the launch of a full-scale loyalty program - the decision was made in the session to delay the launch.

Assessing the Feasibility Around Potential Partnership Investments

For one of the world's largest software companies, we conducted a due diligence effort to assess whether an investment into a given potential partner and market would add enough of a lift on revenues for the company; the recommendation was for proceeding with the investment, which the company chose to do.

Launching a Segment-Specific Sales Channel

For one of the MENA region's largest computer manufacturers, we designed a small to medium business sales strategy, end-to-end; the engagement included the design of a brand name, brand positioning, product & service portfolio, sales channel, sales commissions, and overall launch. The effort has been an overwhelming success, with the manufacturer gaining significant traction in the SME market.

Targeted Roamer Marketing – Maximizing Inbound Roamer Revenues
While inbound roaming is a lucrative business for operators in specific countries, too common is the company relying on old-school practices to market it, focusing only on mass outreach and non-customized value propositions. Operators wanting to retain and grow roaming revenues need to start tapping into targeted marketing practices before their competitors do…
Maximizing ROI Through Customer-Level Discriminatory Pricing
While campaigns are a must for companies in B2C sectors seeking to drive up revenues, they also have an adverse affect on the bottom line, in that they partially cannibalize already guaranteed revenues (thus driving down profit margins). Price Sensitivity Analysis (PSA) is a sure-fire way to minimalize this loss…
Social Media Strategies – Twitter Follower Relationship Management
With a significant percentage of B2C companies well established at this point on Twitter, it’s due time they take steps to better understand and take actions around their followers – Follower Relationship Management (FRM) is a method for doing so…
Effective Channel Management Strategies – Segmenting the Channels
Channel analytics, the often neglected sibling of customer analytics, presents significant opportunities for companies seeking to better their channel-related performance, especially those in industries with large distribution networks (such as financial institutions, telecoms operators, retailers, automotive distributors, etc.)…
SMEs and Churn – 15 Key Factors Driving Them Away From Operators
At the heart of any mobile operator’s marketing department efforts is the goal of driving down churn. A segment that is relatively ignored by telecoms – small to medium enterprises (SMEs) – have their own unique set of reasons for churning, reasons which need to be explored then addressed with the right solutions. In this article, we highlight the key 15 factors which drive SMEs to churn…
Designing Best-in-Class Loyalty Programs – Getting the Benefits Right
Possibly the most important aspect of a loyalty program is its benefits. Be it lack of vision, lack of creativity, or plain old laziness, many companies take the easy way out and offer cookie-cutter benefits through their loyalty programs. The ones that are best-in-class don’t, offering benefits that not only succeed in satisfying the customer, but in changing the company’s bottom line…
Channel Migration Strategies – Matching Customers to the Optimum Channels
As the number of channels which a company can service its customers through has proliferated over the years and will likely continue to, strategies need to be developed that turn into actions aimed at shifting certain customers to certain channels, in order to best optimize the cost of servicing customers vs. the level of service they receive through different channels…
‘Context Mining’ To Go Beyond Customer Needs in Telecommunications
As telecom product and service offerings are increasingly becoming commoditized, telecom companies need to offer their subscriber bases more than just communications solutions. This homogenization of offerings necessitates telecoms to differentiate themselves, which can be done through understanding the lifestyles of their subscribers and adapting offerings to cater to these lifestyles – which brings us to the fairly new concept of ‘Context ...
One Size Does Not Fit All – Customizing Retail Chain Sales Points
One of the factors that has helped make the retail chain concept so successful globally is that customers are ensured a similar level of service, access to similar products, and a standardized level of quality, regardless of which of the retail chain sales points they visit. Customization provides an opportunity to make this concept even more successful...
Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid
While it’s not rocket science, designing an effective loyalty program is much harder than it appears. Even the most lauded companies have deficiencies in their programs, deficiencies which can make or break it…
Service Done Right - The Best of the Best
Best-in-class companies go out of their way to cater to their customer base, using service as the key differentiating factor in trying to win them over...
Crisis Management in Reverse - Capitalizing on Shocks to the System
In every sector all over the world, companies fail, collapses that are sometimes triggered by seismic events. Such moments present significant opportunities (or threats, if not seized) for the company that is prepared to capitalize on them. Crisis in the business world can take many shapes and forms...
Know Each Customer’s Share-of-Wallet? Understanding Every Customer’s True Potential
Regardless of sector, companies across the board struggle to understand the true existing potential of each of their customers. Such an understanding is the first step towards capturing more share-of-wallet of existing customers. In its most basic form, there are two general ways companies in most sectors can grow their revenues – by either selling more to their existing customers, or by acquiring new customers (taking aside such other bottom-line impacting actions like increasing retention or reducing operating costs)...
Making it Right - Problem Resolution for High-Value Customers
Nothing makes or breaks an existing relationship with a customer like a problem handled effectively or mismanaged. How high-value customers are treated during a problem resolution process is of the utmost importance in hoping to retain them…
Business Intelligence 2.0 – The Hidden Treasures in Cell Tower Data
A new and unconventional means for learning about one’s customers, cell towers capture unique information that can be used in groundbreaking manners by any mobile operator to better serve, market, and sell to its customer base...
Retail Loyalty Programs – Tapping Into Their Hidden Benefits
From supermarkets to electronics stores, gas stations to coffee shops, loyalty programs are abound in the retail sector, and flourishing more than ever. But it’s the rare retailer that has truly tapped into the value lying within the program’s customer-related data…
Outlier Analytics – Learning From Those on the Fringe
While most companies focus their business intelligence efforts on the masses, those few examining outliers (consumers who don’t exhibit expected behavior) are finding hidden gems of information they are using to develop new offerings…
The Under-Tapped Banking Consumer Segments of the World – SMEs
The third and final in a series of articles aimed at identifying strategies that banks should follow for tapping into the potential value certain consumer segments hold for them…
Why Recreate the Wheel? Using Best Practices in the Workplace
Many a company aspiring to be a trendsetter or market leader like an Apple or a McDonalds doesn’t have to be as innovative as them to succeed in their respective sectors / countries – they just need to learn (and borrow liberally) from the best…
The Under-Tapped Banking Consumer Segments of the World – Ladies
The second in a series of articles aimed at identifying strategies that banks should follow for tapping into the potential value certain consumer segments hold for them…
The Under-Tapped Banking Consumer Segments of the World – The Youth
The first in a series of articles aimed at identifying strategies that banks should follow for tapping into the potential value certain consumer segments hold for them…
Aligning Employees Around Delivering Best-in-Class Customer Experience
Customer – employee interactions are the very backbone of the customer experience. Employees dedicated to serving the customer base deepen the overall company – client bond; indifferent employees providing poor service drive consumer and value loss, damaging the company in a way that is often irreversible. Companies need to align their employees around delivering the best possible customer experience possible…
Small Business Loyalty Programs - Giving Back to the Oft-Ignored SME Segment
For too long, the SME segment has been underserved, with companies doing little to cater to the needs of this extremely important and valuable group of customers. Some companies have begun to take heed, launching loyalty programs customized for this segment across numerous different sectors…
Text Mining - Going Way Beyond Just Listening to the Voice of the Customer
How about making use of the 80% of customer data you have on hand but haven’t tapped into yet? And how about if that data can help you reduce churn by 50%? Text mining is one of the latest trends in data mining today, with many companies already benefiting significantly from their efforts around this practice...
Wondering What Lies Ahead? The Power of Predictive Modeling
From telecoms to finance, e-commerce to government, predictive models are being utilized across various sectors to tackle all kinds of business problems. Companies that have yet to benefit from this practice need to examine the ways in which they can do so...
Enabling Cross-Selling Across Group Companies By Centralizing Data
How about making an extra $500 million in two years time with what you already have? Central data hubs and data marts have generated significant benefits for group companies that have utilized them. More and more group companies in the Middle East are taking heed and are launching similar initiatives to reap the benefits...
Ensuring Successful Business Partnerships
Partnerships with other companies in or outside of one’s own sector are often frowned upon by companies, due to their complexity, risk, and time consumption. Yet, the right partnerships can provide significant benefits for companies, helping them gain a competitive advantage against their competitors. Companies need to follow a set of guidelines in ensuring they build relationships with the right partners…
'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers
As traditional customer segmentation has become blasé, with occasion segmentation the hot trend, it’s a hybrid model of the two - 'occasional' customer segmentation – that companies seeking to “be there” for their customers need to examine...
Bundling 2.0 - Bundling Within and Across Sectors
Traditional bundling is a nice start for companies seeking to drive acquisition, generate cross-sales, and increase product & service uptake / upsell, but it’s only a start – bundling within and across sectors is the wave of the future.
The Social Media Buzz – What’s It All About?
The proliferation of online communities in the form of social media is one of the most noticeable trends on the web over the past several years. Not only has it redefined what the internet means in terms of its value offering, but has also become an indispensible element of a given person’s daily activities...
Segments of the Middle East – Small and Medium Enterprises
The last in a series around the most common and important market segments observed in the Middle East and strategies & tactics to acquire and serve them effectively…
Beyond the Customer Lifecycle – Catering to Customers When They’ll Most Appreciate It
While many a company takes into consideration the customer lifecycle when designing their customer experience strategies, few consider that they need to cater to the needs of customers during transitional lifestage moments or spontaneous events...
Eyes Wide Open - Competitor Intelligence Practices
According to a study by the Society of Competitive Intelligence Professionals, about 90% of the Fortune 500 companies in the US are conducting competitive intelligence activities...
Turning Your Customers (and Non-Sales Employees) into a Sales Force
In a day and age when acquiring a customer is getting more and more difficult due to increased competition and slashed sales budgets, customer referral programs can be utilized to generate significant sales growth in a very practical and effective manner...
Effective Loyalty Programs - Keeping Costs Under Control
The third in a series around features of successful loyalty programs that have helped certain companies stand out from the rest, with program offerings that are recognized as best-in-class...
Effective Loyalty Programs - Recognizing & Rewarding Most Valuable Customers
The second in a series around features of successful loyalty programs that have helped certain companies stand out from the rest, with program offerings that are recognized as best-in-class...
Effective Loyalty Programs - Changing Channel Usage Behavior
The first in a series around features of successful loyalty programs that have helped certain companies stand out from the rest, with program offerings that are recognized as best-in-class...
Where are Your Dealers? (Optimizing the Dealer Network)
The dealer network is the most important channel for many companies operating in the retail sector. Unfortunately, examples of poorly managed dealer networks are abound, particularly on the issue of geographic distribution of dealers...
Cost Cutting Practices For the Financial Services Industry
As almost a matter of life and death, just to stay afloat, many financial institutions around the world are biting off big chunks of cost items from their income statements...
Are You Using Enough and the Right Facts for Decisions across Your Organization?
Organizations make tens to millions of managerial and operational decisions every single day with difference importance levels and frequencies. Such decisions range from highly strategic ones, such as decisions on entry to new markets to tactical ones, such as the next product that the sales agent will offer to a customer...