Many a company over the years has mismanaged its internal data-related practices; from failing to capture, verify, record, and store data in an effective manner, to having no ongoing effort or full-time resources in place to do so, too many companies have dropped the ball here.

This failure, in turn, has led to such companies being unable to develop internal business intelligence practices, conduct data mining efforts, develop analytics models.

With our analytics enablement-related service offerings, we help companies turn back the clock and right the ship, by providing end-to-end services that allow them to tap into the vast value lying within their data. From helping companies get the basics right by setting a course for the future around data strategy (as well as cleansing what’s already on hand), to building a customer data mart that can allow for rapid actions to be taken, our service offerings enable companies to launch or significantly improve their overall business intelligence-related practices.

Data Strategy & Governance Design
A service around enabling the utilization of data to drive value, from designing how data should be collected to where it should be stored, how it should be managed to how it should be leveraged / utilized.
Customer Data Quality Assessment, Cleansing, and Records Unification
A service around understanding the quality of data on hand, identifying ways to make improvements to close the quality gaps, as well as conducting actual cleansing and unification of the data, to ensure customer records are stored properly.
Customer Data Model, Hub, and Mart Design
A service around designing data storage solutions, identifying not only what data should be stored, but how it should be stored, going beyond design into actual ETL efforts and practices.
Advanced Reporting & Dashboards Development
A service around designing and launching fully operational reporting solutions, enabling for the tapping into of various data for the purpose of decision making, putting the needed data into the hands of the right people at the right time.
Analytics Practice / Operations Design
A service around building an entire analytics practice for companies looking to tap into the benefits of data mining and business intelligence, encompassing organizational design, processes design, solutions selection, training, data storage strategy, etc.
Analytics Architecture Design / Solution Selection
A service around supporting companies build the optimal base for enabling analytics, guiding the selection of the ideal set of hardware and software solutions through conducting due diligence, assessing potential vendors, designing RFPs, etc.
Designing a Campaign Management Practice

For one of the world's largest software companies, we developed a campaign management strategic framework, to be used at their telecommunications client in setting up its campaign management tool related efforts.

Conducting a Comprehensive Data Quality Assessment

For one of Europe's largest energy retailers, we conducted a data quality assessment around the company's customer records.

Designing a Data Strategy and Governance Plan

For one of Europe's largest multi-industry coalition programs, we designed the data strategy and the governing data model for the company.

Redesigning and Launching a Reporting Platform

For one of Europe's largest multi-industry coalition programs, we redesigned and relaunched the company's reporting platform, including the design of new KPIs, the design of new report formats, etc.

Conducting a Comprehensive Data Quality Assessment

For one of Europe's largest multi-industry coalition programs, we conducted an extensive data quality assessment effort, around improving the quality of the company's more than 10 million customer records.

Enabling the Sharing of Customer Data

For one of the world's largest holding companies, we designed a customer data hub, for the purpose of creating synergies through driving consumers across company entities; through the sharing of consumer information, companies were able to acquire new customers from other holding companies (i.e. retailers from hospitals, hotels from malls, universities from real estate, etc.)

Developing a Third Party Reporting Portal

For one of Europe's largest home improvement retailers, we designed a supplier portal to allow suppliers to assess their sales performance, compare their performance to competitors, etc.

Developing a Unified Customer Database

For one of the world's largest automotive companies, we unified and cleansed the company's customer database in Turkey; for the first time, the company was able to understand its actual number of unique customers, each and every single one's value, each and every one's product portfolio, etc.; this effort enabled the Marketing and Sales team to conduct much more intelligent campaigns and activities with the customer base.

Designing & Operationalizing Balanced Scorecards

For a boutique bank in Turkey, we designed an end-to-end performance management system, including a balanced scorecard with individual level KPIs, a capability and skill-sets framework, and an overall rewarding system tied into annual performance reviews - as well, we designed an operational Access-based KPI monitoring system that was made accessible across the entire bank until the procurement of additional software.

Enabling Effective KPI Monitoring & Reporting

For one of the MENA region's largest quadruple players, we designed a KPI dashboard for the Procurement and Logistics department of the company, allowing executive management to on an ongoing real-time basis track performance across key areas of the business.

Guiding Customer Value Management Practices

For one of the MENA region's largest quadruple players, we have been supporting on an on-going basis the customer value management efforts of the company, by conducting ad-hoc analysis, identifying opportunities and threats, enhancing models, etc.

Developing a Marketing-Related Customer Data Mart

For one of the MENA region's largest quadruple players, we built a customer data mart to enable the design of various marketing analytics models - over 4000 unique variables per customer were defined in this data mart.

Enabling the Reporting of "One Version of Truth"

For a major Pan-African telecommunications player, we designed "one version of truth" reporting across the company's various markets; for the first time, the company was able to have accurate comparable reporting across the entire base of operations

Enabling Continuity In Marketing Analytics Efforts

For one of the world's largest satellite television providers, we assisted with the migration of the company's data warehouse, ensuring marketing analytics efforts were not affected during the migration, that the models could be replicated with the new data warehouse.

Hype or the Real Deal? The Big Data Conundrum
Big Data has become one of those terms you can’t avoid these days, all the rage in and around the business intelligence industry. The overwhelming buzz makes you wonder - is there something really there, or, is the hype the result of vendors and consultants trying to make another buck?
Grading Performance – The Automotive Industry BI Maturity Map
Automotive companies are increasingly placing emphasis on becoming customer centric, investing significant time and resources towards this endeavor. The effective utilization of business intelligence (BI) in any CRM enhancement effort is a must, necessitating that automotive companies assess where they are, as well as plan where they want to be, around this field…
Product Network Analysis – The Next Big Thing in Retail Data Mining
One of the biggest challenges retailers have is the depth of data available for decision making, especially if they don’t have a loyalty program. Though limited, are retailers nonetheless maximizing use of their existing data today? The answer is no. Product Network Analysis opens a new range of insights which can maximize return on category investments...
Real-Time Customer Value Management – Sales and Churn Triggers
Traditional monthly churn prediction or sales potential models help companies identify only some of the opportunities they can take action on to grow and retain their customer base; real-time sales and churn triggers help identify the rest…
Customer Analytics Gone Wrong – Ten Common Mistakes To Avoid When Designing Customer Analytics Models
The potential that customer analytics models hold within them are extensive for the companies that choose to utilize them to better their marketing and sales activities. But even best-in-class companies get it wrong sometimes by making mistakes in how they design their models, and in how they utilize them once they have been designed. Herein we present ten mistakes to avoid in designing customer analytics models…
Five New Opportunities in Credit Card Analytics
By now, many leading banks and credit card providers have already invested in basic credit card analytics, such as value, behavior and needs/lifestyle segmentation, churn prediction, and credit risk analysis. Is this the end of road for customer insights in the field? Hardly so - this article summarizes five relatively niche ways of using credit card data, allowing banks and credit card providers to take things one step further towards separating themselves from their competitors by getting even more value out of the rich POS data at hand…
Improving the Quality of Data Acquired from Customer Touchpoints
From telecom to retail, hospitality to finance, customer analytics will continue to be a hot topic over the coming years. Keeping in mind that customer analytics is highly correlated with data (and most importantly, with the quality of it), any improvements in data quality will take companies a step ahead in this realm. This article summarizes eight recommendations for companies around how to increase the quality of customer data acquired from customer touch points.
Channel Migration Strategies – Matching Customers to the Optimum Channels
As the number of channels which a company can service its customers through has proliferated over the years and will likely continue to, strategies need to be developed that turn into actions aimed at shifting certain customers to certain channels, in order to best optimize the cost of servicing customers vs. the level of service they receive through different channels…
‘Context Mining’ To Go Beyond Customer Needs in Telecommunications
As telecom product and service offerings are increasingly becoming commoditized, telecom companies need to offer their subscriber bases more than just communications solutions. This homogenization of offerings necessitates telecoms to differentiate themselves, which can be done through understanding the lifestyles of their subscribers and adapting offerings to cater to these lifestyles – which brings us to the fairly new concept of ‘Context ...
One Size Does Not Fit All – Customizing Retail Chain Sales Points
One of the factors that has helped make the retail chain concept so successful globally is that customers are ensured a similar level of service, access to similar products, and a standardized level of quality, regardless of which of the retail chain sales points they visit. Customization provides an opportunity to make this concept even more successful...
Business Intelligence 2.0 – The Hidden Treasures in Cell Tower Data
A new and unconventional means for learning about one’s customers, cell towers capture unique information that can be used in groundbreaking manners by any mobile operator to better serve, market, and sell to its customer base...
Retail Loyalty Programs – Tapping Into Their Hidden Benefits
From supermarkets to electronics stores, gas stations to coffee shops, loyalty programs are abound in the retail sector, and flourishing more than ever. But it’s the rare retailer that has truly tapped into the value lying within the program’s customer-related data…
Outlier Analytics – Learning From Those on the Fringe
While most companies focus their business intelligence efforts on the masses, those few examining outliers (consumers who don’t exhibit expected behavior) are finding hidden gems of information they are using to develop new offerings…
Why Recreate the Wheel? Using Best Practices in the Workplace
Many a company aspiring to be a trendsetter or market leader like an Apple or a McDonalds doesn’t have to be as innovative as them to succeed in their respective sectors / countries – they just need to learn (and borrow liberally) from the best…
Text Mining - Going Way Beyond Just Listening to the Voice of the Customer
How about making use of the 80% of customer data you have on hand but haven’t tapped into yet? And how about if that data can help you reduce churn by 50%? Text mining is one of the latest trends in data mining today, with many companies already benefiting significantly from their efforts around this practice...
Wondering What Lies Ahead? The Power of Predictive Modeling
From telecoms to finance, e-commerce to government, predictive models are being utilized across various sectors to tackle all kinds of business problems. Companies that have yet to benefit from this practice need to examine the ways in which they can do so...
Enabling Cross-Selling Across Group Companies By Centralizing Data
How about making an extra $500 million in two years time with what you already have? Central data hubs and data marts have generated significant benefits for group companies that have utilized them. More and more group companies in the Middle East are taking heed and are launching similar initiatives to reap the benefits...
Eyes Wide Open - Competitor Intelligence Practices
According to a study by the Society of Competitive Intelligence Professionals, about 90% of the Fortune 500 companies in the US are conducting competitive intelligence activities...
Quintupling Your Churn Prediction Performance
As real business cases demonstrate, the performance of predictive data mining models drastically improve when information about historical customer behavior and real-time interactions are put together. Companies with traditional churn prediction models should realize the opportunities they are missing…
Matchmaking to Optimize Call Center Sales Performance
Most analytical models developed for customer acquisition, retention or growth do not take into account that it is the human that does the marketing, and miss a great opportunity to boost return on investment...
BI on a $0.99 Budget
Business Intelligence teams recognized as "best-in-class" have often spent hundreds of thousands to millions of dollars on software to garner such praise. Such investments are near impossible for budget conscious / smaller scale companies, especially in times of economic downturns...