Particularly, deregulation, which has led to a drastic increase in competition, and number portability, which has allowed for customers to switch providers, has caused churn to become the hot topic for marketing management. This said, many telecoms are ill-equipped to manage the increase in churn. While some have set up reactive churn prevention programs in their call center and offices / dealers, few effectively are actually reducing churn – the key reason – the retention offer is not customized for the specific customer.

From guiding companies to rapidly improve their bottom line to forging their long-term strategic directions, our broad portfolio of services are tailored to ensure lasting and meaningful change is realized in each and every engagement we undertake. We believe in:

 

  • Extensively using data in every engagement; internal or external, easy to get at or requiring delicate extraction, data lies at the heart of our deliverables, at the core of our services. Data-driven decision making is our mantra.

 

  • Offering services that are customized for each of our clients, respective of their sectors; no cookie-cutter solutions can be found in our offerings portfolio.

 

  • Measuring the success of a project based on the impact on the bottom line; the size of the deck of deliverables left behind means nothing.

 

  • Working hands-on, end-to-end, making actual change happen, seeing our ideas come to full fruition; we are fully committed to providing implementation support around all of our service offerings.

Designing Targeted Marketing Practices
Driving the shift from mass to one, generic to customized, in order to get the most out of each...
Enhancing Sales Efforts
Understanding and capitalizing upon the untapped existing or hidden potential...
Optimizing the Customer Experience
Delivering a meaningful experience to customers in each and every engagement across...
Enabling Analytics
Allowing for the realization of value from data through ensuring a data-driven infrastructure...
Setting Strategic Directions
Enabling optimal decisions to be made around strategic matters in order to deliver the greatest...
Fine-Tuning Operations
Making changes to how the business operates in order to ensure an efficient...